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Google this!
Why does Google AdWorks work? Because it delivers relevant ads with searches. Since the US drug authority FDA is scrutinizing the arthritis drug Celebrex, the price for the "Celebrex" keyword on AdWorks quadroupled to $4.02, reports CBS Marketwatch.
The advertisers? Liability lawyers who are hoping to file lawsuits against the producer of the drug.
December 24, 2004 at 10:44 AM | Permalink
Comments
Thats unbelievable! $4.02 for each click, I'm sure the top advertiser is spending a fortune on that one keyword...
Posted-by: tyler | 21 Jan 2005 23:54:59
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