« A Christmas present for hackers | Main | Eight tips to get through the holidays »
Techies answer the call of the ice cream truck
Is an area known for its innovative ideas and entrepreneurship falling for the surrogate thing? The rising interest for setting up franchise retail stores in the Silicon Valley area such as Baskin-Robbins certainly points in that direction.
Seventy five percent of the entrepreneurs seeking to buy into a franchise formula in the San Francisco Bay Area have a background in technology, according to FranNet, a franchise consulting group.
The laid of tech workers have lost faith in the job security of big corporations and hope that there is a better future in being self-employed. "[The entrepreneurs] choose franchises because it's a proven system. They're given training and a formula for succes,'' FranNet president Joan Young told The San Jose Mercury News.
Running a franchise retail store offers some middle ground between founding a new company and old-fashioned employment. In a sense, the franchise is entrepreneurship for dummies. Is dummy-filled Silicon Valley next?
December 29, 2004 at 08:49 AM | Permalink
Spanish
