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Think this ad is boring? What about this one?
Google is testing a new feature for its AdSense services that allows users to pick advertisements they truly like.
Visitors to a website will get the option to chose ads from several categories, as is demonstrated on this page from Consumer Affairs. On a page showing legal information, the visitor gets the option to get ads referring to either "claims court", "accident claims", "compensation claims", "claims damages" or "landlord tenant [disputes]".
The test takes targeted advertising to a new level and will likely deal with some of the user's frustration over irrelevant advertising.
Via: Search Engine Roundtable
January 25, 2005 at 08:51 PM | Permalink
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