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Shaming more adware funders
Spyware researcher Ben Edelman got hungry for more after he and the Center for Democracy and Technology published a blacklist last week.
Adware is one of the problems at the root of the spyware and botnet problem, because adware makers pay "partners" to distribute and install the software. They have created an incentive for bored teenagers to create botnets and install adware on those zombie computers for financial gain.
Last week's report caused several advertisers to cancel their contract with 180solutions. This week Edelman is taking aim at the Direct Revenue programme. The adware network is funded by major brand names including Citi, HSBC, True.com, United Airlines, T-Mobile and Vonage.
If you feel that Adware is a nuisance and you do business with any of these companies, make sure you drop them a line and let them know how you feel. In most cases these companies don't even know that they are engaged in this questionable practice, and just exposing them will do.
Tags: adware, Ben Edelman, 180solutions, direct revenue
March 31, 2006 at 07:11 PM | Permalink
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