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Amazon goes grocery shopping

Amazon is venturing into online grocery shopping.

Looking at Grocery webpage, users are greeted by boxes of breakfast cereals and laundry detergent.

Don't look for fresh vegetables, meats or fish, for Amazon won't carry them. The company has learned from the expensive mistakes of Webvan.

But I just can't see myself ordering some cookies, tea and baking mix online, only then to drive to the grocery store to get all the items that I couldn't find on Amazon.

Even Amazon seems to realise that, and instead is positioning the store are one for rare items.

"When we carry a brand, we'll try to carry every flavour available: not just the most popular flavours of Jell-O, but all flavours from apricot to wild strawberry and the 70 flavours in-between," the online store said in a press release.

Just go ahead and buy your everyday Jell-O and detergent at the corner store. But if you're in for something fancy that's less time sensitive, Amazon expects you to go online.

Amazon_1

Tags: amazon, groceries

June 15, 2006 at 09:24 PM | Permalink

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