« Intel Core 2 Duo Launch demo (video) | Main | Be nice to your sysadmin for one day »
Women bloggers unite for commerce
The second Blogher conference kicked off today in San Jose. The event for female bloggers sold out its 800 seats easily.
Why there is a need for a conference for women bloggers. Do they have any needs or challenges that are different from those of their male colleagues?
Judging from the conference's topics, it doensn't look like it. Blogher will feature keynote presentations from luminaries like Arianna Huffington, one of the world's top blogs. The conference is also rich on practical information: which service blogging to use and how can you migrate from one to another?
The conference's real claim to fame seems to be the accompanying website which acts as an aggregator for women blogs. It allows advertisers to identify an online female audience that they can't reach through Google ads.
Just looking at this year's sponsors demonstrated what's going on. Last year's conference was sponsored by MSN and Yahoo!, this year booth on the convention's show floor are advertising goods from consumer brands like GM and Johnson & Johnson.
The site also is preparing to launch an online advertising network for women bloggers, which will be selling ad space on 30 handpicked blogs.
Blogher might serve a greater good of community building and experience sharing, but there's some real business vision underneat.
technorati tags: blogher, blogging, blog, web2.0, advertising, huffington
July 28, 2006 at 07:55 PM | Permalink
TrackBack
TrackBack URL for this entry:
http://www.typepad.com/t/trackback/24766/5537283
Listed below are links to weblogs that reference Women bloggers unite for commerce:
Spanish
