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Yahoo to Google: It's usability, stupid! (video)
Google may have an overwhelming market share in the online search market, the company has been famously incapable of making as much as a dent in areas such as web mail, or instant messaging.
Yahoo's Jeff Bonforte today offered some free advice on what caused this failure: a complete lack of usability.
Google is ruled by engineers, but they make for a lousy target audience because they will try any new application that has a blinking light and makes rattling sounds. The challenge is to get to the masses.
In the video below Bonforte explains the challenges that Yahoo is facing, as well as Google's faillure in web usability.
February 28, 2007 at 05:14 AM | Permalink
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Comments
Hey, how could I delete my YahooMail account?
Posted-by: tmbs | 28 Feb 2007 14:06:45
I am glad that I am not the only person asking this question tmbs! (http://www.fusability.com/today/yahoo-vs-google-usability-wars/ )
Having watched this video I am left with the impression that Bonforte hasn't taken the opportunity to think about the usability question too carefully before opening his mouth. These sorts of comment can cause embarrassment.
My general feeling is that Google products are relatively usable, and it is clear that they are now investing a lot of effort into improving usability, so Yahoo and others will need to do the same to keep up.
Posted-by: Greg Scowen | 1 Mar 2007 06:18:21
I don't even understand what the big deal is. He said Yahoo was better..Umm he works for Yahoo. Everyone needs to relax. I was hoping for some real dirt. This was pretty tame on all fronts.
Posted-by: megan | 2 Mar 2007 05:28:42
How to delete yahoomail account.No way.
Posted-by: Britney Spears | 16 Aug 2007 20:58:43
Spanish
