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« Yahoo to Google: It's usability, stupid! (video) | Main | It's time for the web2.0 bubble to burst »

Gaming digg is a piece of cake, if you can afford it

There has been plenty of talk about gaming Digg, but Wired News finally took the plunge.

Images_22 All it took to manipulate Digg to feature a story on the service's front page was $450, the publication found. The funds were paid to the User/Submitter service about which we reported earlier. The site claims will pay random users to vote on stories, making both parties a handy penny.

The story doesn't end there however. The Wired story ended up on the top of another social new site: Reddit. That one happens to be owned by Wired's parent company Conde Net.

Reddit users in the past have demonstrated an intense aversion against Digg, but does that really justify the 615 votes that the story received – that’s high by Reddit standards but not out of the ordinary.

Conde Net is clearly facing some conflict of interest in this matter, but from a business point of view this $450 was well spent.

March 2, 2007 at 12:19 AM | Permalink

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