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It's time for the web2.0 bubble to burst

There are too many  Web2.0 social bookmarking services.

So far I've succeeded in ignoring most of the ones that fail to make my life any easier, and thrived in the ignorance about the existence of the irrelevant ones.

Then I ran into a blog that displayed the following bookmark bar under each posting (image slightly cropped). Each of the tiny squares represent some service that ultimately will help the blogger attract more traffic.

Bookmark_1

It took a proper look before the bar was recognized as a set of bookmarks. At first glance it looked like a banner ad - the kind that my brain is programmed to ignore.

The world needs all these services as badly as we needed the Lycos, Altavista, Excite and Hotbot search engines.

But instead of the Web1.0 hype victims, the current wave of useless websites doesn't have any natural enemies. They are inexpensive to create and maintain, and just like the rabbit plague in Australia are bound to stay with us.

March 2, 2007 at 12:39 AM | Permalink

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