Silicon Valley Sleuth: Dell's virtual tree hands on

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Dell's virtual tree hands on

Last Friday's posting about Dell's virtual tree give-away has struck a cord. Numerous blog postings are pointing out Dell's questionable promotion in which the company advertised a virtual tree give-away as being environmentally friendly.

Untitled2 We were kind of tied up with our real life on Sunday and coudln't attend the Dell's virtual party, but made sure to drop by on Monday and pick up a free Dell tree.

Our company bean counters wouldn't clear the expense for some Second Life private land where we could plant the saplings, but we found a public park that would tolerate them for a few minutes (our successful planting of 1 and 2 "meter" tall trees is pictured on the right).

Some commenters argued that Dell has every right to give away virtual trees, and we couldn't agree more. But Dell crosses a line when it starts portraying a virtual promotion as somehow being environmentally friendly.

As the 'Watts up with that' blog pointed out: " Maybe [Al] Gore will fly in on his private jet to make a 'virtual appearance' to preach to the faithful."

UPDATE:
Commenter "Honey" from our Friday post has a picture from the actual party here. At the Dell party he/she pointed out the hypocrisy of marketing virtual tree planting as environmentally friendly, and now seems to have been permanently banned from Dell's Second Life island.

view from the top... not so pretty

Dellconcert_001

Dell's second life pavilion, the day after the party

April 23, 2007 at 08:19 PM | Permalink

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