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IDC: the spammers have won
Spammers have succeeded to become the dominant email category. According to analyst firm IDC, spammers will send a total of 40bn messages out of the total 97bn messages that will be sent. Spam for the first time will surpass person-to-person email volumes.
Users however won't be sitting around, waiting for the spam flood to hit. Instead they will increasingly turn to instant messaging, VoIP services and even text messaging to get their daily shot of communications.
There are plenty of arguments against those walled gardens and the seemingly needless barriers that they put up against interoperability. But at the defense mechanisms that keep users from exchanging messages between AOL IM and Yahoo Messenger and Google Talk also seem to have succeeded at keeping out most spammers.
Similarly, text message spam is nowhere near the levels that email spam has achieved. But before you seek refuge with alternate media, ask yourself the question if you are willing to concede victory to the spammers.
April 10, 2007 at 01:08 AM | Permalink
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