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Google knows you better

Google in the near future will start offering results for the search query that it thought you wanted to perform, but didn't actually submit.

The company monitors searches that fail to get the user the required result, and realized that many users don't do a very good job at phrasing their queries. But instead of beating them up over their poor computer language, the company will start doing that job for them.

Think of it as spell check on steroids: instead of just pointing out that you misspelled Brittaney Spears, Google will simply search know that you were looking for Britney.

The user won't have to do anything. The "interpreted" results will simply start showing up between the literal results.

Soon talking to Google will be like talking to a person who better understands what you want to say than you do. It might be scary at first, but soon you'll want nothing else.

Google's VP of engineering Udi Manber explains that there is nothing wrong with comparing apples to oranges

May 17, 2007 at 02:59 AM | Permalink

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