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AMD welcomes the end of Intel's advertising monopoly
AMD claims to be seeing a new result of the end of the clock speed wars, as computer manufacturers have dropped processor branding in their advertisements.
Intel in the past has spent millions of dollars to pay for advertisements by PC makers including HP, Acer and Dell, knowing that consumers would ultimately purchase Intel chips.
But at the AMD analyst day at the company's Silicon Valley headquarters, the chip maker pointed out that an increasing number of advertisements has dropped the vendor branding.
AMD's executive vice president of sales and marketing Henri Richard (pictured) went as far as to claim the end of the "monopoly tax", an obvious jab at Intel.
But to those who don't run around paranoid seeking expansive conspiracies, is could also indicate the advent of the computer as a consumer appliance that goes beyond spreadsheets and raw performance. It doesn't matter what's under the hood, looks matter.
July 26, 2007 at 05:34 PM | Permalink
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