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Dell rights all wrongs

Dell has discovered that you don't get very far by upsetting your customers. So today the company canned a bunch of its unfriendly terms and conditions and called it Vostro.

The new product line targets small businesses with up to 25 employees. Such firms often lack a specialized IT staff and therefore require computers that just work (really!), but previously were caught between buying expensive enterprise grade systems and inexpensive consumer models.

Inadvertently admitting that Dell's computers currently don't work, the company has cut bloatware from the computers. Also gone are unnecessary features such as TV tuners and Bluetooth.

Next, Vostro buyers get 30 days to send back any orders free or change, no questions asked. That might be a culture shock to people who have gone through Dell's past support hell, realized even chief Dell: Michael Dell himself.

"We're not going to make you jump through hoops. This is sort of a blast form the past for Dell," admitted Michael Dell, the company's chief executive who was brought back earlier this year to save the company.

It's amazing what great innovations you can come up with if you just listen to your customers.

July 11, 2007 at 12:44 AM | Permalink

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