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Google apps' quiet revolution

Buried in today's press release about Google's acquisition of Postini was a little fact that should make Redmond shiver.

Google Apps has been adopted by more then 100,000 businesses and is signing up new users at a rate of 1,000 per days.

Postini develops security and backup technology for online email, instant messaging and other web based communications. It promotes Google's services from consumer grade to enterprise grade. By offering security, backup and encryption, it lets firms comply with the regulatory standards.

If Google accumulated 100,000 businesses without those assurances, it business must further explode now that the software is in full compliance and therefore can get full executive approval.

I doubt that anybody is throwing out their Microsoft Office suites in favor of Google Apps, but it looks like Google is beating Microsoft in niche markets, be they email or the important growth market of application sharing. Why set up an expensive Exchange server  or a Sharepoint server to share information across departments and offices if Google Docs and Spreadsheets will let you do the same with a few mouse clicks? Setting up a shared document now is easier than putting the text into an email attachment.

Microsoft's competitive threat level just got elevated from orange to red.

July 10, 2007 at 01:25 AM | Permalink

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