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Harnessing web2.0
Analyst firm Forrester research last week issued its Groundswell awards for "effective social applications".
Dell scored the top price in the "Company Transformation" category. The firm is a personal favorite as an example of embracing new media to turn the economic tide.
Dell was your typical hierarchal company where everything had to be run past the top brass before anything would get done. Just think of the poor response that it had to the photos of a Dell notebook bursting into flames in the summer of 2006.
Today, Ideastorm has lead to the introduction of computers running Ubuntu Linux, as well as the reintroduction of Windows XP systems when it turned out that Windows Vista was a massive failure (at least to some).
This blog posting highlights the other 7 winners. Check it out. There are some really appealing examples of how social media helped companies make more money.
October 17, 2007 at 12:17 AM | Permalink
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